Inside the Nudge Unit

The BBC goes to a brainstorming session inside the nudge unit.

At the heart of Downing Street, a select group of strategists known as the Nudge Unit aims to alter our behaviour.

They won’t be changing mine.

How can we help people make decisions

Leave me alone and I’ll manage perfectly well, thanks.

5 Comments

  1. Nudge nudge. if that dont work shove shove and if that fails shoot shoot.They will never leave us alone.

  2. Did you hear the lates piece of insane jealous spite on the “Today” programme this morning about older people living in houses which are “too big”.
    Where the hell we’d put our 6000 + books, if we moved, I don’t know!

    And the cats would hate it.

  3. No, I didn’t. I can’t find anything more about it. Otherwise, I’d have a rant. If the property is privately owned, it is no one else’s business.

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