Whether you find the ideas captivating or creepy, they could soon be commonplace.
Creepy, definitely. And any business that tries it on with me will lose all future business from me tout suite.
“It will also enable [subscribers] to go online to our portal to change adverts and to change them in real time, which is quite key. What we are trying to do to is replicate what’s happening online in an offline world.”
I don’t see any adverts online because I use Adblock and block them all. So I most certainly don’t want Lord Sugar’s creepy facial recognition targeting me in the real world. I repeat – I will not patronise any company that does this to me.