Stupid, Stupid, Stupid.

Sir Liam Donaldson, the government’s chief medical officer belies the general perception that the medical profession consists of intelligent people. He wants to “denormalise” smoking. He is joined in his arrant stupidity by Professor John Britton and Dr Vivienne Nathanson.

‘We know that there’s a potent link between children recognising cigarette packets, for example through their colours, and starting to smoke,’ she said. ‘So the less they see, the less they will recognise and the less likely they will be to see tobacco as an aspirational product.’

And I thought doctors were supposed to have some basic understanding of human psychology…