Is there nowhere that bloody PR people and advertisers won’t try to shill their products?
A German firm is proposing to transmit adverts via train windows so that the sound appears to “come from inside the user’s head” when passengers lean against them.
The idea would use bone conduction technology, a technique that transmits sound to the inner ear by passing vibrations through the skull.
The concept has been developed by ad agency BBDO Germany on behalf of broadcaster Sky Deutschland.
Jeebus! If I’m travelling by train and rest my head against the window, it’s because I’m dozing off, not because I want to be on the receiving end of a pitch.
It is already proving controversial.
Well, ya don’t say…
Anyone who tries to get into my head with their adverts will be ensuring that they never get my custom. Fortunately, no one in Britain is planning these campaign and it’s not entirely certain if it will go ahead in Germany.
The London Underground are just as bad. Many stations now have escalators lined with television screens every couple of feet displaying inane animated advertising, whilst huge video projectors are installed to spray the crap onto platform walls at numerous locations. All this started to appear about the same time as “Go Green” nannying signs were put up around their staff offices telling people to turn off computer monitors. Go figure.
Thankfully I rarely have to visit that dreadful city these days and my life’s enormously better as a result. It’s almost like somebody, somewhere has a plan to drive everybody insane with a complete overload of audible and visual noise.
Matt
I occasionally have to go to London, but not though choice. Dreadful place. Best avoided.
For many reasons. Preston, Blackburn, Leeds and Manchester are bad enough.
I know those escalators. Last time I went on one, it was lined with poor little men all trapped in shoe-boxes and desperately playing tennis – or it might have been football – trying to attract my attention.
Alas, the escalator was moving so I was unable to release any of the incarcerated gnomes. I don’t know what would happen if you manage to free one. Perhaps they grant wishes or maybe they just wreck your kitchen in the middle of the night. I would quite like one for a pet but I’d have to know more about how to look after them, diet and so forth.
Anyhoo, if they are supposed to be selling things, they need to explain that more clearly.
Oh Noes ! Haven’t they considered what would happen should this technology fall into the “wrong” hands ?
Like…Leg-Iron’s ?
*chortle*
Now why does that fill me with a deep sense of unease?
That is a really scarey thought! It’s a bit like inducing schizophrenia in the mentally stable! Surely it can’t be a good idea to do that to people?
I think as I have enough trouble with arguing with myself inside my own head this could spell the beginning of the end and the funny farm may finally take me away!