As, I suspect, Playboy will discover.
Playboy has abandoned Hugh Hefner’s legacy and hired a team of millennials to transform it into a woke publication with a focus on social consciousness — while still continuing to fill its pages with naked women.
For the first time in the magazine’s history, no one in the Hefner family is involved with the publication, which relaunched earlier this year as an ad-free quarterly under the editorial leadership of a gay man and two women who are all under the age of 32.
Oh, I can see that working out very well indeed. Given a combination of this and the availability of naked women on the Internet, I foresee a very short future for the publication. Unless people buy it for the articles, of course.
Playboy is trying to enter a new era, according to a New York Times profile, and the angle of the magazine has shifted dramatically as a result, with the cover of the new summer issue featuring three nude activists posing underwater instead of models.
And the difference is?
‘The water is meant to represent gender and sexual fluidity,’ explained Shane Singh, the magazine’s openly-gay executive editor.
Because that’s what people buy it for…
Rachel Webber, Playboy’s chief marketing officer, who barely makes the millennial cutoff at age 37, told The Times at the company’s goal is to reach an audience that is 50 per cent female.
Good luck with that one.
As a teenager I recall that Playboy was regarded as being a bit rubbish due to the articles displacing the porn. I suppose that the traditional format of porn mag must be doomed anyway due to the internet, so doing something different isn’t actually such a bad idea.
I think that you are right. However, I don’t think it’s a phenomenon confined to flesh mags.
They could always retitle it “Playperson”.
*Applause*
They will reach their goal easy enough. After all there is, shall we say, 10000 blokes and 3 women reading it now. After a year there will be 2 blokes and 2 women reading it. Job done. target achieved.
“‘The water is meant to represent gender and sexual fluidity,”
Of course it does. I’m surprised he felt the need to explain that