As we’ve been discussing Tesco’s recently, this amused me.
Tesco has cut back its offer to refund double the difference on products bought for less in Asda, blaming “savvy” shoppers.
The supermarket giant said that it would now only refund the difference in price – rather than double the difference.
Savvy shoppers are nothing new and it does strike me as a bit naïve of the Tesco management not to spot the possibility. It wasn’t exactly an unforeseeable outcome, after all.
It claimed that a “cottage industry of savvy and determined people” had been making money from the promotion.
Well, of course they did. What did they expect?
“Some people have misused the scheme to cash in,” a Tesco spokesman said.
You made the rules, you ran the promotion without thinking it through, so you made a rod for your own back. Maybe a little more foresight and research in future, eh?
An Asda spokesman said: “Clearly they found it hard to make a promise they could not keep.”
Indeed.
I read that article the other day and chuckled too. But the Asda quote says exactly the opposite of what it should say, doesn’t it.
Oh the irony of it ….
Good enough for the crooks.
Tesco’s Hoover moment, though I don’t think it’s going to hurt them anywhere near that much.
Reminds me of the old chap caught taking the foil tops off pots of yoghurt in a supermarket some years back.
The tops could be sent off and redeemed for some kind of free gift.
When caught, the chap simply pointed to the bit on the offer (printed on the foil top) that stated “No Purchase Necessary”.
They had to let him go and let him keep the foil tops.