Market Research

When trying to sell a product or service, market research we are told is the key. If you’ve bought a vehicle registration number that vaguely looks like “Blog Off” (actually, it doesn’t but the person who emailed me seemed to think that it does), what to do?

Well, in this case it went like this: Google “Blog Off” and see what comes up. Then go to the contact page and whistle off a quick email telling me that you have this number and will sell it to me –  for a price, of course. Total time spent, 54 seconds. Priceless. So was my reply, which pointed out that my vehicles already have registration numbers, thanks…