In this case, Bud Light.
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light’s VP of marketing Alissa Heinerscheid took a leave of absence.
Sooner or later there was going to be a backlash by ordinary people to the wokery. I did wonder if Gillette was a watershed, but that one fizzled out. However, beer is an easy option when it comes to a boycott, as switching to another brand is a simple matter. Also, this one has caught the imagination in a way that the Gillette one didn’t. The men of middle America really don’t want to be associated with Mulvaney.
I will boycott brands for a similar reason – use a footballer to peddle your brand and I’ll stop buying. I had long since stopped buying Gillette for example, because they used that twat Beckham. No one noticed, of course, but that wasn’t the point, I wasn’t prepared to put money in his pocket. This time, there is a point. We are sick of having the latest ideology rammed down our throats. We are sick of companies that should just sell us a product presuming to lecture us on right think. And, frankly, Mulvaney takes being annoying to stratospheric levels. His parodying of women is incredibly insulting and nothing like how real women behave. He is doing what he has always done – he is behaving like an extremely camp gay man. Frankly, ordinary people don’t like him and it’s understandable why.
Given all of this, the backlash and boycott is biting deep. Made worse by the company giving a ‘sorry, not sorry’ non apology. The lesson here is don’t insult your core market and then double down when they complain. Oh, and tell the ESG wonks to do one.
I decided not to buy Walkers Crisps a few years ago. I bet you can guess which footballer irritated me so much.
This will be used in business schools in the future as an object lesson in how to destroy your brand, alienate your customers and keep digging the hole deeper with pathetic damage control statements.
Gerald Ratner says ‘Hurrah! Forgotten at last!’
I’ve never even considered buying and drinking bud weiser so can’t really help further but people should also boycott non-light budweiser “beers”.
As @LR says, with beer there are lots of options. The same American tap system that has “Bud Lite” (to bring out your inner tranny) has “Coors Lite” and “Molson Lite”.
All taste like sex-in-a-canoe, but there you go.
A bigger issue is that Anheuser-Busch own so many brands and it isn’t always obvious who-owns-what that some will dump “Bud Lite” for another of Anheuser-Busch’s products, which kinda defeats the purpose, since you’re still giving money to a woke organisation that hates your existence.
This was the Gillette problem. Procter and Gamble own so many brands, an effective boycott takes effort.
If you use an old-fashioned safety razor for shaving, the blade one, there are various unknown good quality brands on ebay, manufactured in Turkey, Egypt etc. My £8 purchase from 2010 just ran out, now replenished. Brands like almuzebat, feather, shark. Or perhaps they’re all owned by Gillette and there’s no escaping them.
Sex in a canoe? Wtf???
You fruity thing you lololol
Sex-in-a-Canoe, because American beer is phuqing close to water.
An olde English joke.
Easy for me as a beer drinker, don’t drink American beer or larger.
Becks is the only beer on the list that I have ever drunk so that won’t be difficult to avoid. It should also be noted that there is a European brand of Budweiser that is an entirely different company. That Bud tastes similar to Stella.
On Gillette, you may have difficulty boycotting all of Proctor and Gambol products but not buying Gillette does get the message across when sales of that specific brand take a hit. I tend to buy Asda brand products if there is one available as they are considerably cheaper and of comparable quality. It wouldn’t surprise me if Proctor and Gambol were making those too, I don’t know. I do remember as a kid that supermarket’s own brands used to be a bit naff but nowadays they are just as good as the branded stuff.
I worked at McVities when I was a kid. The branded Hob-Nobs were EXACTLY the same as the cheapo stuff, only difference was the packaging.
The same thing happened with industrial staples. The products came off the same press and were put into boxes with various different brand names on them.
Could I just point out that the dog piss in a can called Bud light is not beer. Never had been, never will be. I kind of understand that gun-toting red-necks don’t want to be associated with the walking horror show that is Dylan Mulvaney, in case people think you are gay, but I already think you’re gay if you like drinking any variety of that swill, particularly the ‘lite’ versions. Shite.
Marston’s Pedigree, Newcastle Brown, Milk Stout, that’s beer, for real men, that don’t take it up the chuffer.
That’s why it gained the market it did: a bunch of guys could buy a crate and drink the whole thing over the course of a hot American summer’s day without getting blind drunk. As someone I saw on an American site said, think of it more like a “beer-flavored soda” and it makes sense.
They seem to have taken the heat of Nike, anyway. What Nike did was even worse, but that seems to have disappeared now
Perhaps the US customers woke up and all realised that bud lite is weak piss water pretending to be beer.