Well That Didn’t Take Long

Slippery slope, much?

A government health adviser has urged ministers to extend the new sugar tax to sweets, yoghurts, breakfast cereals and any foods containing dangerously large amounts of sugar.

Prof Ivo Vlaev, who works with the Cabinet Office’s “nudge” unit, told the Guardian: “I think the sugar tax does not cover enough ground. All products that contain unhealthy amounts of sugar should be taxed because people turn to substitutes.

These  people are never appeased. And, again, we are reminded that “nudge” is a euphemism for bullying. I have a proposal for a new tax. A tax on Jamie Oliver. And while we are at it, a tax on public health parasites and government  advisers.

Answering questions at the conclusion of a European council summit in Brussels on Friday, David Cameron brushed off suggestions that the levy could be extended to chocolate.

Yeah, well, we’ve heard that one before, haven’t we?

13 Comments

  1. So which sugar substitute will the food industry be persuaded to use? The one that’s linked to pancreatic cancer, the one that’s linked to diabetes or the one that’s linked to kidney and liver ailments? Some neighbours have agreed to tear out those pages of their Jamie ‘the mockney twat’ Oliver’s cook books, showing recipes with huge amounts of sugar, and posting them, in an unstamped envelope, to either him, his agent, or his publisher. Perhaps this should be widely encouraged?

  2. Some years back there was an outbreak of botulism poisoning that was traced to low sugar, hazelnut flavoured, yoghurt. There was insufficient sugar to hold back the growth of the botulinum organism.

  3. “David Cameron brushed off suggestions that the levy could be extended to chocolate.”

    So that’s the next racing certainly then, a chocolate tax?

    Not to mention all the other foodstuffs like baked beans, tomato ketchup, most packaged breads and every other bottled sauce. Expect the cost of your takeaway to go up too. Just read the labels. There’s sugar in just about all packaged and processed food.

  4. “Ivo received a DPhil (PhD) in Experimental Psychology from the University of Oxford (and St. John’s College) and MSc in Cognitive Science and BSc in Psychology from the New Bulgarian University.”

    [SOURCE: http://www.imperial.ac.uk/people/i.vlaev – There’s an interesting list of the grants he’s received near the end.]

    So… not a dietitian then. Hell, he’s not even a nutritionist, and anyone can use that title.

    *

    Calories In > Calories Out = Weight gain
    Calories In = Calories Out = No change
    Calories In < Calories Out = Weight loss.

    Why not just stick the above on some posters, put them up around the country, and be done with it? I won't even charge my reassuringly usurious fees for my copy-writing work.

  5. What about fruit, I thought fruit was good for us, all that five a day stuff. so the government is both encouraging and discouraging us to eat fruit at the same time.

  6. The all started with the low fat craze,because fat gives food taste,something had to replace it, hey presto! Sugar. I believe it is called the law of unintended consequences,these people really are too stupid to exist.

  7. Sugar is also a natural preservative. Hence jam.

    Clearly, those who can, do. Those who can’t, teach. And those who can’t teach go into politics.

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