People don’t want vegan sausages.
Sausage company Heck is reducing its range of meat-free products, citing lack of consumer appetite.
The Yorkshire-based firm is shelving production of most of its vegan range of sausages and burgers.
Co-founder Jamie Keeble said shoppers were “not there yet” when it came to buying its vegan products.
You don’t need to do extensive market research to find this out. People don’t want it. If they want a vegetable based diet, they will tend to buy vegetables. Why would they want something that looks and tastes (supposedly) like meat? Meat eaters meanwhile, want the real thing. So this is a product that appeals to neither demographic. Pointless.
Beyond Meat, which makes a plant-based range including burgers, sausages and chicken, suffered a slump in sales last year, blaming obstacles with consumers around taste, perception of health benefits and price.
Yeah? And?
And industry giant Nestle said in March it said it would stop selling its Garden Gourmet plant-based vegan brand in UK retailers less than two years after it first appeared on shelves.
Again, this is no surprise.
However, market and consumer data provider Statista suggested the meat-substitute market in the UK would grow annually by 17.53% over the next five years.
Heck said it would continue its production of 90,000 vegan sausages per day.
UK consumers still wanted to replace meat with “something that reminds them of meat”, Mr Keeble said.
“I think [demand] will come back around,” he added. “We had pulses and grains in the products. It was really nutritional but the public wasn’t really there yet.”
That’s putting a brave face on it. Veggies and vegans are supposed to be opposed to met eating, so why would they want a meat replacement product? People who do eat meat, want the real thing. I won’t be in that claimed 17.53%.
Colleagues at work who are vegan and vegetarian claim Heck are the best, second is Lynda McCartney sausages. So if they aren’t being bought not a lot of hope for the rest.
I do like Heck’s normal pork sausages though, never bought the horrid chicken and vegan ones.
Just another company that based its marketing research on twitter virtual signaling twats, same as Bud Light I guess.
Fuck’em all.
I quite like veggie sausages, not Lynda McCartney ones though, they are horrible. I don’t know if part of the problem is that vegans are a small subset of vegetarians, in other words a rather small demographic.
Love it. “Obstacles around t’as te. ..health benefits and price.” What are thé three main criteria for chosing food ?
Pah, details!
But do recall, these people aren’t choosing food for themselves, they’re choosing it for somebody else.
There’s really only one. The first one.
And with so many lovely proper vegetarian dishes, it’s no surprise these are losing out.
My daughter’s gormless dog used to eat the veggie sausages. The flatulence afterwards was biblical.
Aye. Right. And every car will be battery powered (except the PM’s official limo. Because.), All homes will be heated by refridgerators. Electrickery will be really, really cheap. Bugs are surprisingly tasty. All pollies are doing their best for you, the plebs.
And Santa is going to come round twice a year.
Haud me back.
My main objection to this filth is not the fact they taste like shite, nor the vast array of chemicals in them, used to make them ‘taste’ like meat. It’s that I, in no way, manner, fashion, shape or form wish to remotely associated with the smelly hippies, with pubic lice in their eyebrows, that sanctimoniously and relentlessly bang on about their insane Gaia religion, vegetarianism, global waffly, polar bears, proper cars, etc, et, ad nauseu
How do you know if someone is a vegetarian? Easy. They’ll tell you within 30 seconds of meeting them.
It’s not something that I mention unless we are actually talking about the subject. I also despise the Greens, self righteous ignorant morons.
I was recently at a ‘meet the brewer’ evening at our local pub where we were served 6 beers and 6 tapas style snacks to complement the beer. It was only at the end where we were told that the whole evening (beer and food) had been vegan. Beer was fine, some of the dishes were a bit odd – but the calamari was lovely. I’d eat it any time in preference to the chewy genuine stuff.
If it’s chewy, it hasn’t been cooked correctly. It’s been over-cooked.
In general I find fake meat and cheese less than attractive. But I quite like spinach and cheese sausages and various forms of nut loaf. I like them for themselves not as a vegetarian or vegan commitment.
Obviously by 2030 under the FIRES document beef and lamb will be banned. That is a given. There won’t be any debate around that. All parties agree to Net Zero and therefore despite people not wanting it it will happen. Might take longer to get round to poultry but longer term the goal is insects. This document outlines the future. You don’t get a say. https://ukfires.org/absolute-zero/
Vegan sausages?
First catch and skin 2 vegans…
Just make sure they are males..? 😉
Personally I would try them. However my problem with vegetarian/vegan sausages is this.
Vegetarian is meant to be better for the environment – shouldn’t it be cheaper than meat because it uses less fossil fuels?
So why isn’t it?
After all a more efficient car is cheaper than a gas guzzler.
Even if the claims that veggie sausages are greener were true then they would not necessarily be cheaper unless the costs of being bad for the environment were included in the costs of the production of meat sausages. The only way you’d make veggie sausages cheaper than meat ones is by taxing the meaty ones more to reflect the extra costs to the environment, but attributing and proving such costs is very difficult if not impossible. Not that this would stop certain people.
Personally my wife is veggie and so I’ve had veggie sausages of various typess. They’re generally fine though not quite up to the standard of a good meat sausage. But they’re often better than the cheaper meat sausages. The main issues I see is that there are too many market entrants, far too many for the demand, and they’re all way too expensive.
A lot of these companies planned to appeal to meateaters on the grounds of greater eco-friendliness and health rather than concerns about the ethics of killing animals for food. The first is doubtful as explained above and the second is an unlikely motivation for people who regularly eat sausages, and even those that care about such things will be eating sausages as a non-healthy treat so won’t care too much. And the group of people bothered by the last are all already vegetarians anyway so hardly worth targeting.
Vat-grown meat on the other hand I would think would be a big deal for replacing things like chicken nuggets, cheap sausages and stuff like that. Economies of scale may make it cheaper than “real” killed animal meat and it will taste the same without any possible allegations of cruelty. I’d be happy to switch to those products.
Ads have been appearing on farcebox for “vegan cheese”. Any time I see one I report it using their useless report software: if it’s vegan it can’t be cheese.