More Ecoloonery

Nope.

Britons are used to checking traffic light scores to compare the calorie, fat, sugar or salt content of different foods, but will a new environmental label make them think about the planet’s health too?

Does it taste nice? Yes. Okay, in the basket it goes. The rest of the bullshit, I ignore and always have. I will also continue to do so.

The Foundation Earth label means meat eaters and vegans are now able to compare the environmental impact of their food, whether it is a fry-up of bacon and sausages or plant-based no-chicken goujons.

“I want consumers to be able to say very, very confidently: ‘I know what I’m buying. I know what nutritional score it has but I also know what environmental impact it has’,” said Cliona Howie, Foundation Earth’s chief executive. “Some people think if the nutritional score is high, it doesn’t matter about the environmental impact.”

Fuck off and take your faux eco wankery with you. I will buy what I want to buy and won’t even look at your stupid labels.

The label rates food on a sliding scale from A+ (great) to G (not good) in an ambitious attempt to give consumers the power to re-engineer a food industry that contributes up to 37% of global greenhouse gases.

Expect A+ to taste like cardboard and G to be delicious.

6 Comments

  1. I have no doubt that these scores will have been arrived at by the use of sound, rigorous scientific principles.

  2. I believe the scale goes:-
    A = Awful
    B = Bland
    C = Crap
    D = Dubious
    E = Eatable
    F = Flavoursome
    G = Gorgeous

    What’s wrong with that? Accurate and helpful.

  3. Let’s start with something that both myself and the hippies agree on. – Plants are good.

    ->They provide oxygen and look nice. Also something about global climate warming change, probably.

    Animals like cows and pigs eat plants.

    -> therefore cows and pigs must be bad as they are consuming good plants that help us live (see point about oxygen and other science stuff)

    -> therefore I will eat as much meat as possible to help protect plants from the evil animals that just want to eat them.

    Logic is fun.

  4. How many people would see G on the label and think it meant Good? If A+ is the best, why not use what people are used to seeing for the worst: F?

    I don’t understand how G means Not good.

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