North Face have ignored Bud Light and jumped feet first into wokery.
The North Face has offered 20% off to customers for passing an online “racial inclusion” course.
Um… There are other clothing retailers out there, so fuck off.
Before they begin, customers are told: “[The course] will also provide training and resources to help you be a better ally and to make the outdoors a safer and more welcoming place for everyone.”
Anyone except wrongthinkers who correctly identify this as rampant bullshit. Besides, I don’t want to be an ally, so, er fuck off.
During this hour-long trudge through the intellectual wastelands of social justice theory
Jesus, an hour of this dreck. Fuck me. No, fuck off.
Those taking the course are given a quiz, with correct answers including: “Equity helps eradicate prejudice and discrimination.” As distinct from ‘equality’ and the idea of ‘fairness for all’, the divisive concept of ‘equity’ is increasingly being deployed in the U.S. to discriminate against one group of people – usually white people – in favour of another – usually black people. Why? Because as the now disgraced Critical Race Theorist Ibram X Kendi explains, “the only remedy to past discrimination is present discrimination”.
It’s all bollocks. Utter bollocks. Nonsense made up by grifters who see the likes of North Face coming a mile off and are happy to latch onto them for a fast buck. Fuck off.
North Face has form. A prior wheeze was attempting to cover themselves with virtue by refusing to supply workwear to the oil industry. An oil industry executive had to remind them what all the synthetic fibres in their products are made out of.
“the only remedy to past discrimination is present discrimination”.
That’s not it though is it. Equality is what these people wanted, which was right and fair. Once they got their equality though, discrimination was no longer an excuse for failure, if you’re underachieving now it’s on you. So now they are hustling for an unfair advantage as a level playing field is somehow unfair. I’m not sure how you explain that without admitting that the racists were right all along.
Aaaaaand I’m never buying North Face stuff ever again.
Never bought anything from them, and now never will!
Their products are shite. Given out to TV celebrities to flash on telly. Then passed on to nephews.
It would be nice if someone recorded an honest list of businesses that had embraced racial inclusion etc.
Then people who wanted to preen their virtue could use the list, and everybody else could shop elsewhere.
Mrs has a nf coat, just showed her this, its the last thing she’ll ever buy from them, i never have.
Another name to add to our growing avoid list.
Is there a site somewhere where all these wokesters are listed, we’d be thoroughly pissed off if we were inadvertantly supporting any of this bollocks with our hard earned.
A quick look produced:
Unilever
e.l.f. Cosmetics (beauty supplies)
Mars (M&M candy, Pedigree dog food)
Pernod Ricard (Seagram’s gin, Jameson whiskey)
Campbell’s (soup, Goldfish snacks, Prego pasta sauce)
PepsiCo (soft drinks, Gatorade, Quaker Oats)
The Hershey Co. (chocolate, SkinnyPop snacks)
Jeni’s Splendid Ice Creams
Mattel (Fisher-Price games, DC Comics-licensed toys)
McCormick (Lawry’s spices, French’s mustard)
As if I need another reason to avoid Hershey’s chocolate flavoured lard!
There’s more where that came from . . .
Don’t forget Ben & Jerry ice cream.
20%? Is that all? So instead of 50%(ish) profit they make 30%(ish)? And that’s supposed to compensate me for an hour of my time when I could probably save that much just by shopping around.
Almost certainly you could save that much, and probably more. Most of the cost of a North Face product is the brand name, I think.
Is there anyone out there willing to take one for the team and do the course so they can report back to us about it?
North Face is an overpriced brand to begin with. Years ago I bought a North Face jacket by accident, having seen it on the clearance sale rack and misread the price tag, but was too embarrassed to leave it at the register when I found out what it actually cost. I will never make that mistake again – the jacket’s not worth what I paid for it. 20% off their already inflated prices is a slap in the face for an hour of struggle session. Maybe that’s their point.