A Fool

And his money.

Drinks-brand Prime Energy, which was created and popularised by YouTube stars KSI and Logan Paul, is set to go on sale in Aldi stores – after the chain struck a lucrative deal.

Okay…

The discount supermarket chain will be selling the drink for £1.99 across the UK – but some people have been selling them on eBay for £300.

There really are some idiots out there.

The product is an Aldi specialbuy, which means they are unique to their customers and once they are sold out they will not be restocked.

Prime Energy drinks are expected to sell out so in a bid to keep up with demand customers will also be limited to just one of each of the three available flavours.

This is an artificially created shortage. For an energy drink. Jeebus.

Advertised as a ‘hydration drink’, Prime contains mostly water added with vitamins and minerals and has few calories with no added sugar.

It mostly contains water and coconut water and does not contain any caffeine in it

Water and a bit of coconut water. And morons are spending £300 for a bottle. Even the £1.99 is over priced. You can get water out of the tap and that is plenty good enough for hydration.

It would appear that the gullibility that led to the South Sea Bubble is still with us. The stupid, it hurts. And as has always been the case, a fool and his money are easily parted.

Demand for the drinks is massively outpacing supply as youngsters try to emulate their social media heroes.

These vacuous fuckwits are not heroes. Not even close. Going across no mans land armed with a rifle and bayonet into the face of machine gun fire and artillery shells, is heroic. Running a YouTube channel doesn’t even cause a blip in the heroism measurement. Calling these mindless arses heroes degrades the word.

9 Comments

  1. This reminds me a little of the James Randi book Flim Flam that is about various paranormal charlatans and their witless acolytes. After reading it I was left wondering what I was doing working for a living when there were so many stupid cash cows just waiting to be milked.

  2. Aaah say, (In the voice of Foghorn Leghorn), Aahh saay.
    It is morally wrong to allow a sucker to keep his money. ”
    Aahhshay. Anyone gullible enough to give you their money for no good
    should be ecorouraged

  3. This may mean lower prices at Aldi for the rest of us muckers.
    Such as the recent 19p for a bag of sprouts/carrots/spuds.
    I approve this rooking of the gullible.

  4. Presumably using the word “energy” as part of the name exempts them from having to put any energy into the product. A bit like Red Bull not containing any bull.

    “It’s not just any energy drink, this is Prime Energy drink.”

    Water and flavourings: the can probably costs more to produce than the contents.

  5. You can get sports drinks in the form of tablets or powders, the individual drinks work out at about 10p.

    Edited to add that they have minerals designed to replace what you lose by sweating so slightly better than just water.

  6. Apparently, there were reported riots at some Aldi stores over this special water stuff, with adults allegedly fighting with children to get their hands on the “one bottle per customer” to ensure they didn’t miss out. I doubt that it is the reported, so called, health benefits that attracts the many land whales, but the possibility of re-selling it on ebay, to some other moron, for a shed load of cash.
    Greed, or stupidity? I’ll let you make your own mind up.

  7. There is a theory that tulip mania in the Netherlands was, in part, a result of bubonic plague affecting people’s attitude to risk-taking and speculation; I wonder whether Covid, while less deadly, has had a similar effect.

    What strikes me about this phenomenon is the power children seem to be exerting, with parents apparently driving long distances or queuing at 7am to satisfy their demands for the stuff. I shudder to think what will happen when this generation, equipped with an unprecedented sense of entitlement, arrive at an age to vote/drive/reproduce.

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