Everything Has Been Solved

There are no more problems in the world that need our attention. Oh, Tesco.

Tesco was embroiled in a new gender row last night – after being accused over images on its ‘prehistoric and sexist’ trolleys.

The supermarket giant, which is already at the centre of a £4 billion equal pay claim case, is now facing a backlash from shoppers.

They say that safety instructions on the handles of the carts only depict women with children, using a silhouette of a figure in a dress.

Fucking Hellski! Hold the Front Page! The world is about to end!

The dispute began when one woman from Manchester posted a complaint on Twitter with the hashtag ‘everyday sexism’.

She wrote: ‘Tesco, is it only women who do the food shopping and look after the kids?’

A flurry of comments followed, with many calling for gender-neutral figures in trousers.

Oh, get over yourself already.

Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, said last night: ‘The idea that shopping trolleys should be gendered in any way seems ridiculous.

That’s because it is ridiculous. So, er get over yourself before you make yourself and your silly organisation look even more absurd than you already do. FFS!

‘It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.’

No it doesn’t. they are small stickers that no one even notices.

And Matt O’Connor, of campaign group Fathers4Justice, said: ‘Tesco needs to stop this gender apartheid.’

Yeah, because it’s exactly like what went on in South Africa. A sense of proportion is needed here. Grow the fuck up. No one even notices these stickers and no one gives a damn. Unless you are the kind of tedious bore who sees a slight in everything they see, that is.

The firm said it was aware of the issue and revealed that it was already in the process of changing the icons on trolleys.

Sigh…

12 Comments

  1. So, what would have happened if Tesco had just ignored ‘the flurry of tweets’?

    Nothing. Few would have heard of the original complaint, the complainant wouldn’t be organising mass demonstrations outside Tesco HQ and I’ll bet she wouldn’t be driving an extra few miles to go to another supermarket.

    No-one cares so why do companies feel obliged to pander to every silly twit who decides to try to kick up a storm?

  2. They say that safety instructions on the handles of the carts only depict women with children, using a silhouette of a figure in a dress.

    Its a silhouette – it could be a Scotchman in a kilt. What makes her so sure that its a woman?

    And if the sticker has to portray men, what about trans people and all the rest of the alphabet? Boy – that sticker is gonna get crowded.

    I can’t get over the sheer irony of this – we have a woman doing the shopping who is complaining about women being portrayed doing the shopping.

    She wrote: ‘Tesco, is it only women who do the food shopping and look after the kids?’

    Usually, yes. I shop in Tesco every week (I’m male) and I don’t often see any other males in there who are on their own. They are usually wandering around in a daze while their female partner pushes the trolley and rapes the shelves.

    • 1) Unfortunately it’s already dead – at least amongst our supposed leaders; and 2) They appear to already have taken over.

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